Vogue Magazine:
The first Twitter account I have chosen to look at and follow is Vogue. With almost 3.5 million followers on twitter Vogue is one of the most popular fashion magazines there is. Looking through recent tweets they use this social media website to update there followers on the company magazine and website, recent fashion fads, and current events happening in the industry. Below are tweets that show examples of these
The first two tweets I saw both contained hashtags, these are used used to promote a certain topic to the public. This is done by using the hashtag in tweets that can then be seen and used by followers. If the hashtags is frequently used it becomes 'trending' where all twitter accounts can see it. This is a great way to promote things such as products/events/topics and for the magazine, issues. Reading through Vogue's tweets, recently they have used the 'hashtag' to promote FW (fall/winter) Fashion.
Looking at the recent tweets on Vogue's profile they are using Twitter main features to promote magazine issues, features, recent updates and events they may be involved in. By doing this they are furthering there brand and promoting themselves to a wider range of audience. They can also use twitter to get feedback on there magazine. When tweeting, the public can reply to the tweets put out this can give Vogue a chance to get the targets audience views and to hear what they want, this could help to better there magazine.
Catherine Piercy (twitter shown above) is the Beauty Director of Vogue. As a certified user she mostly uses twitter to promote her Instagram, Vogue issues and Vogue events. With over 2,000 followers her tweets can promote and advertise Vogues contents to a broader audience.
Above are a few recent examples of what Catherine Piercy tweets about. As previously said, Piercy uses twitter to promote her Instagram which connected to Vogue and personal images on her account. She also uses twitter to publish links to her Vogue issues that are online, so that they can be read by more people. The '@' is used to communicate with other users on her twitter or perhaps link to her line of work.
By using Twitter and being able to communicate with others, Catherine Piercy can use this account to promote her work and have wider audience.
Above is the website to popular magazine, Haper's Bazaar. With over 720000 followers on there twitter account, Harpers Bazaar is one of the most read in the magazine industry. The magazine which publishes on a monthly basis aims itself at the upper class, and delivers a sophisticated perspective into the world of fashion, beauty and popular culture. Above is the Harpers Bazaar main UK website which features articles, latest news, magazine advertisements, exclusive online features and the 'Bazaar TV'.
The website articles are based on; 'Latest', 'Fashion', 'Beauty', 'Celebrities', 'Lifestyle' and 'Horoscopes' which you can directed to by links at the top of the page. The 'Editors Picks', so meaning the articles that were chosen by the magazines editor for being most popular, are posted on the homepage too, this gives the readers a direct link to articles that would be seen as current news.
I feel that the Harpers Bazaar website aims to look professional, clean and simple however the front page becomes very messy as you scroll through. Firstly, From the above two images you can see the general font, colour, links and images used. The font used is really simple, in plain black the writing stands out from the white background which is good however compared to the images that surround the most part of the page the small writing is hard to read because of the colourful images all around. The black and white colour theme that runs throughout the whole of the website keeps the pages looking clean and professional. Rather than having lots of different colours taking up the pages, the two choices of colour looks smooth and straightforward. The same advertisement at the top and all down the side of the page makes the layout looked over crowd and draws your attention away from the main posts on the page. The images on the page take your eye away from the writing so it can often be hard to read, you also can't focus on which description goes with which image so it is hard to navigate around. Finally, at the bottom of the page the two advertisements overlap each other which can become confusing, also it seems as though they have put important links down the bottom of the page where little people would want to scroll to.
At the top of the Harpers Bazaar website next to the company logo the magazine have included several links to different social media sites. Twitter and Facebook being the main networks that customers can follow, means that they will get updates on either twitter or Facebook about the website or magazine, usually including a link, the customers will be able to go onto the page and find the article they have read about. Next to the two social media links you have three options whether to 'Log in', 'Register' or 'Newsletter'. The 'Log in' and 'Register' button shows us that you can subscribe to the website, this way you will most likely receive emails including updates/news/latest articles etc of the magazine. As most people now have a smartphone that will automatically receive your emails, this is a great idea for the website to have that will promote the brand as the emails or notifications will be received almost automatically.
As you can see by the two images above and the previous image, the Harpers Bazaar magazine website allows you to 'register' and 'subscribe' to the magazine. If you click these links which can be clearly seen being displayed at the top of the website , it will you to a site which will allows you to apply for a "promotion choice'. With two different options, you are able to choose how often you would like to receive the the magazine for a discounted price. This encourages the reader to buy the magazine as it is obviously a big reduction of price. And every subscription will be delivered to your home.
