Magazine Social Medias

Twitter 

Using the Twitter, I was able to promote the website through social media. Using the tweet I was able to tweet out to all my followers the magazine, a hsahtag and the website, using the hashtag meant that if people were to search into the hashtag or click onto the link they could explore more into the magazine and see what it or other people have tweeted using the hashtag. Including the website link in the tweet meant that people could easily and quickly navigate to the website, making it easier for them to access. INcluding both website and hashtag allows the magazine to be promoted to a wider range of audience as the people can re use these and spread the word.

 I was able to 'retweet' updates and images from other existing magazines. Retweet allows me to forward the tweet to my followers, keeping the person who tweeted it to be seen. This again means that people will be able to see the tweets as they are scrolling through they're timeline, and this promotes theire Twitter and magazine. 

Viral Marketing

Viral Marketing Campaign:-


Existing Viral Campaigns

District 9 'For Humans Only'  viral campaign -

Sony created a viral campaign for the thriller film District 9. The campaign linked itself to the movie by using real life versions of what is seen in the movie. The year long campaign featured banners, posters and stickers that were distributed across large cities. The signs posted across New York featured the tag line 'FOR HUMANS ONLY' The reason behind why the marketing designers distributed them around New York, is because then people would see them and because they were not aware of the message behind it, they would spread the word to others, such as posting on social networking sites and YouTube. As well as that, the posters were also set up on a series of viral sites, as well as in the compounds of the City, so it entered cyberspace as well, reaching a global audience.  Finally, as well as the marketing campaign distributing posters and stickers in public places, they also opted for a website called D-9.com, which was printed on all of the posters around the city, so the public could search online.

Public Campaigns

District 9 Website

Overall, the viral nature of the campaign for District 9 was very successful. People from all different locations spread the word, which questioned "What exactly is the For Humans Only all about?". The viral campaign got a lot of people interested from the beginning because the designs were so intriguing. After seeing the advertisments in public places, people would go home and conduct research, to find out more about it. The designers ot the marketing campaign continued to give segments of the film away occasionally, as it began with the distribution of ads in public places, followed by the online websites, then photos of the characters within the film began to publish. A teaser trailer was then created and distributed around cinemas, but with the faces of the characters slightly blurred. However, five days after the final trailer was published for all to see and the faces were no longer blurred and there were subtitles along with it. The marketing for District 9 had done its job successfully, as millions of people were anxious to watch the film.




The Product:

The base idea for my viral campaign is a film and in particular a 'horror movie'. I have decided to use the world famous Saw franchise and incorporate the jigsaw/game. I have decided to start the campaign of with a website in which you would sign up for if you are interested in the Saw movies,  the idea would be to put in some simple details and receive hints, clues and 'competitions'.

The Viral Tagline ideas:

'Can you play the game'

'Piece the jigsaw'

'Let the game begin'

'The game continues'

'You won't believe how it ends' - I chose to pick this tag line for my final campaign. The overall Saw movies are about how the 'game' ends and piecing together the puzzle. Because of my idea, this seems relevant, because of the audience puzzling together the hints, to find out the 'end' which could end up being not what they expected. I also think that this kind of tagline could be quite enticing towards a fan audience.

Campaign elements:

The idea for my viral campaign is to have a Saw website, the website will be a basis for the whole audience to sign up to and follow the journey of the campaign. The website can be found through social media websites, posters, or advirtisements. You sign up using some simple details such as name, number, email and age etc. Once you sign up, you begin to receive tasks via a phone call, text message or email - each are part of the 'jigsaw'. These could be things such as creating you're own Saw game, or receiving a Saw game that challenges you to get out of it. If you surpass the tasks you receive Spoilers on the upcoming movie. Overall, there will 6 tasks, 6 hints and 6 spoilers (666 which is the overall running time for all Saw movies). The tasks won't just be received personally, some tasks and spoilers will be have to found, through posters, social media websites, and clues in the street.


The phone call idea is taken from a Saw campaign

Campaign Poster

This is my final campaign poster. I think this will work with my viral campaign because I think it is really effective and it matches with the ad. The poster includes the deep dark colours, which I chose because the SAW movies are horror movies. Dark gloomy are usually associated with horror when it comes to movies, so if people were to see the poster, they would immediately assume that it has something to do with dark horror. Choosing the black background, with white writing and a red title  meant that the font colours matched to the image on the page, I believe that this looks professional and well thought and makes it so the whole viral ad can follow and keep a simple but effective set of colours. 

I picked the white colours for the caption because it stood out. If the poster was to be seen in the street, the text would be easy for the viewer to read. The white colour also matched up to the Jigsaw characters mask and I feel as though this looked artistic. I then picked the bright red colour for the SAW title as I believe this stood out, again if it was to be seen from a distance, it would be easy for the person to read as well as following the colour scheme. I slightly changed the font of the caption and the title so it didn't look too plain as all one font and it added a bit more texture to the poster. 

I didn't want the poster to look to packed and full with the large writing and a large image, so I chose to put the Jigsaw character image towards the side of the poster, I feel this added a bit more creativity and mystery whilst still keeping the campaign interesting and clean. 

Viral Website 

This is my final website design for the SAW Viral campaign, similar to the poster I wanted to keep the website simple. Because of the whole idea of my viral campaign I didn't want to give to much away on the front page of the website as more would be found out as time went on throughout the campaign. 

Like said for the poster, I wanted to keep the whole viral campaign the same colour theme so I went with the white, black and red for the website as well. The black background makes everything stand out, especially the central image, which is something that really captures the viewers eye when you look at the page. I chose to put the big red SAW title at the top of the page so people immediately knew that they were on the correct website I also believe this stands out and looks effective on the page as an overall.  Most of the remaining wiring on the page was kept as white so that it was easy to read against the black background and followed the colour scheme however the hashtag at the bottom of the page was put in grey, I feel this looks good because it rounds of the webpage and also adds a bit more depth and intriguing detail. 

I added the tagline and info underneath the large image so that the webpage looked balanced and there wasn't to much information at the top/bottom. As the information went down I wanted the font to get slightly smaller s it looked more attractive and compelling instead of being to 'out there'. 

Because the website is used to give out a slight bit more information on the viral campaign I added in the 'sign up and join the game now' and the hashtag. This is so that the audience can continue with the viral ad and join in with the campaign. 

                                                                                                                 

Magazine Weebly Website

Today I'll began my weekly website for my magazine, the URL to my website is www.ewCOMPLEX.weebly.com

Updated version of my COMPLEX Mag Website, including a column page: 

For my home page I firstly have displayed the logo for 'COMPLEX' boldly at the top of the page so that people know what website they are viewing immediately, below that i then linked the other pages on the website in a navigation bar so people can easily find there way around the website. I then included a headline or top article title with a small description, link and image. This links to my column page (seen below). I featured this element so that customers will see the top story right away and want to click onto it and read. The colours i chose link to the theme of the magazine, using white, pale blue and pink, these match to the magazines colours. I also think these three colours look professional and will appeal to the target audience. As you scroll down the page you can view 'latest articles' this will give you the latest articles in the website and magazine, it includes the headline, min feature image, a small description and a link to the page.

Above you can see I have added the first feature page on the website which is 'Columns'. You can be linked to this from the home page, headline article and latest article section.

These are the final images of my website. I inserted my own pictures for the magazine and added more content. The reason I chose this design for my magazine website is because I think that it flowed well with the theme and design of the magazine. I wanted the magazine to 'match' how the website would look so that the magazine on an overall looked professional and the target audience would know that they are on the correct website. I chose to design the website so that it looked clean,fresh, modern and professional to suit the target audience which is the age range of young adults+. Whilst wanting the website to look contemporary, I didn't want it to look boring, this is why I added the colours and creative images. I chose colours that would fit the theme, as well as matching to the magazine colours therefore why I chose pale blues, pale pinks and greys. 

Magazine task: Websites and Social Media

        Vogue Magazine:

   

The first Twitter account I have chosen to look at and follow is Vogue. With almost 3.5 million followers on twitter  Vogue is one of the most popular fashion magazines there is. Looking through recent tweets they use this social media website to update there followers on the company magazine and website, recent fashion fads, and current events happening in the industry. Below are tweets that show examples of these

The first two tweets I saw both contained hashtags, these are used used to promote a certain topic to the public. This is done by using the hashtag in tweets that can then be seen and used by followers. If the hashtags is frequently used it becomes 'trending' where all twitter accounts can see it. This is a great way to promote things such as products/events/topics and for the magazine, issues. Reading through Vogue's tweets, recently they have used the 'hashtag' to promote FW (fall/winter) Fashion. 

Looking at the recent tweets on Vogue's profile they are using Twitter main features to promote magazine issues, features, recent updates and events they may be involved in. By doing this they are furthering there brand and promoting themselves to a wider range of audience. They can also use twitter to get feedback on there magazine. When tweeting, the public can reply to the tweets put out this can give Vogue a chance to get the targets audience views and to hear what they want, this could help to better there magazine. 

Catherine Piercy (twitter shown above) is the Beauty Director of Vogue. As a certified user she mostly uses twitter to promote her Instagram, Vogue issues and Vogue events. With over 2,000 followers her tweets can promote and advertise Vogues contents to a broader audience. 

Above are a few recent examples of what Catherine Piercy tweets about. As previously said, Piercy uses twitter to promote her Instagram which connected to Vogue and personal images on her account. She also uses twitter to publish links to her Vogue issues that are online, so that they can be read by more people. The '@' is used to communicate with other users on her twitter or perhaps link to her line of work. 

By using Twitter and being able to communicate with others, Catherine Piercy can use this account to promote her work and have wider audience.  

Above is the website to popular magazine, Haper's Bazaar. With over 720000 followers on there twitter account, Harpers Bazaar is one of the most read in the magazine industry. The magazine which publishes on a monthly basis aims itself at the upper class, and delivers a sophisticated perspective into the world of fashion, beauty and popular culture. Above is the Harpers Bazaar main UK website which features articles, latest news, magazine advertisements, exclusive online features and the 'Bazaar TV'. 

 The website articles are based on; 'Latest', 'Fashion', 'Beauty', 'Celebrities', 'Lifestyle' and 'Horoscopes' which you can directed to by links at the top of the page. The 'Editors Picks', so meaning the articles that were chosen by the magazines editor for being most popular, are posted on the homepage too, this gives the readers a direct link to articles that would be seen as current news. 

I feel that the Harpers Bazaar website aims to look professional, clean and simple however the front page becomes very messy as you scroll through. Firstly, From the above two images you can see the general font, colour, links and images used. The font used is really simple, in plain black the writing stands out from the white background which is good  however compared to the images that surround the most part of the page the small writing is hard to read because of the colourful images all around. The black and white colour theme that runs throughout  the whole of the website keeps the pages looking clean and professional. Rather than having lots of different colours taking up the pages, the two choices of colour looks smooth and straightforward. The same advertisement at the top and all down the side of the page makes the layout looked over crowd and draws your attention away from the main posts on the page. The images on the page take your eye away from the writing so it can often be hard to read, you also can't focus on which description goes with which image so it is hard to navigate around. Finally, at the bottom of the page the two advertisements overlap each other which can become confusing, also it seems as though they have put important links down the bottom of the page where little people would want to scroll to. 

At the top of the Harpers Bazaar website next to the company logo the magazine have included several links to different social media sites. Twitter and Facebook being the main networks that customers can follow, means that they will get updates on either twitter or Facebook about the website or magazine, usually including a link, the customers will be able to go onto the page and find the article they have read about. Next to the two social media links you have three options whether to 'Log in', 'Register' or 'Newsletter'. The 'Log in' and 'Register' button shows us that you can subscribe to the website, this way you will most likely receive emails including updates/news/latest articles etc of the magazine. As most people now have a smartphone that will automatically receive your emails, this is a great idea for the website to have that will promote the brand as the emails or notifications will be received almost automatically. 

 As you can see by the two images above and the previous image, the Harpers Bazaar magazine website allows you to 'register' and 'subscribe' to the magazine. If you click these links which can be clearly seen being displayed at the top of the website , it will you to a site which will allows you to apply for a "promotion choice'. With two different options, you are able to choose how often you would like to receive the the magazine for a discounted price. This encourages the reader to buy the magazine as it is obviously a big reduction of price. And every subscription will be delivered to your home.